ONPOINT NEWSLETTER

A price elastic product is one that experiences changes in demand as the price rises or falls.

Marketing moves fast, especially in the digital arena, where the latest trend, app or meme can suddenly become the flavour of the day. But is it always best to jump on the latest bandwagon?

Among the most revolutionary technologies reshaping the retail sector are artificial intelligence (AI), extended reality (XR), and advanced data analytics, offering unparalleled opportunities to create immersive shopping experiences, enhance personalization, and improve supply chain efficiencies.