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Recent Articles
Three Questions for Business Success. Part 3: Pricing
Pricing touches everything from your business finances to your product’s positioning in the market, with considerations like whether it’s a timeless, bespoke, or a short-lived trending product.
Three Questions for Business Success. Part 2: Value Proposition
Since businesses have existed, these questions have perplexed their owners. The second question, “What makes my product or service attractive?” is one of determining your value proposition, and how you are different than your competition.
Three Questions for Business Success. Part 1 Ideal Customer
Since businesses have existed, these questions have perplexed their owners. Before AI, the internet and even electricity. Who’s my ideal customer? What makes my product or service attractive? How should I be pricing my product or service?
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