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Mythbusting: Why Even a One-Person Business Should Track Time

Mythbusting: Why Even a One-Person Business Should Track Time

Even if you’re a one-person business, tracking your time can be the key to working smarter, not harder.

Ah, timesheets. The very word sends shivers down spines, conjuring up images of corporate drones staring blankly at an Excel sheet, desperately trying to remember what they did at 10:37 AM last Tuesday. But here’s the thing—timesheets aren’t just for large teams drowning in bureaucracy. 

Your Time Is Your Most Valuable Asset

When you’re a solo operator, every hour counts. You don’t have the luxury of hiding inefficiencies behind a team. Whether you’re a freelancer, consultant, or business owner, tracking your time helps you see where it goes. Spoiler: it’s probably not where you think.

Ever feel like you’ve been “working all day” but only have a couple of billable hours to show for it? Time tracking helps you see the reality—maybe admin work, social media scrolling, or impromptu snack breaks are eating into your productivity.

Know Your True Hourly Rate

If you’re not tracking time, you might be undercharging. Let’s say you charge $1,000 for a project. Sounds great, right? But if it takes you 25 hours to complete, suddenly you’re earning $40 per hour—far less than you expected.

By logging your time, you get a realistic picture of how long different tasks take, allowing you to price your services accordingly. It also helps you spot patterns: maybe some clients or projects consistently take more time than expected, meaning it’s time to adjust your rates or your workflow.

Better Project Estimates = Happier Clients

Nothing erodes trust like consistently underestimating project timelines. If you track your time, you’ll build a database of past work durations, making it easier to give accurate estimates. Clients love realistic deadlines, and you’ll love avoiding last-minute crunches.

Spot the Productivity Black Holes

Think of time tracking as a personal audit. Where are the inefficiencies? Maybe you spend an hour on emails every morning when 30 minutes would suffice. Maybe you get caught in an endless loop of revisions for that one overly demanding client. With data in hand, you can make informed changes—perhaps batching emails, setting clearer boundaries, or automating repetitive tasks.

Work-Life Balance Starts with Awareness

Solo business owners often blur the line between work and personal time. You tell yourself you’re working “just a little more,” but suddenly it’s 9 PM, and dinner is a distant memory. By tracking your hours, you can set clear work limits and make sure you’re not overworking—or underworking.

It’s Not Just for Billable Hours

Even if you don’t charge by the hour, tracking time is useful. How much time do you spend on marketing? Networking? Business development? The things that don’t immediately bring in money are still critical, and knowing how much time they take helps you allocate resources wisely.

Future You Will Thank You

If you ever plan to grow your business or hire help, having a clear record of how time is spent will be invaluable. You’ll know what tasks take up most of your day and which ones could be outsourced or streamlined.

How to Start Tracking Time (Without Hating It)

Use a free app like Toggl, Clockify, or Harvest, or a job management system such as WorkGuru or Projectworks to make time tracking effortless. Set categories to break down tasks into meaningful groups (client work, admin, marketing, etc.), and do a quick review each week to spot inefficiencies. The goal isn’t to micromanage yourself—it’s to make your business work for you.

 

The following content was originally published by BOMA. We have updated some of this article for our readers.

Understanding Your Profit and Loss Statement

Understanding Your Profit and Loss Statement

Your profit and loss statement (P&L) helps you understand your business performance and profitability over time.

It’s sometimes called an Income statement, and its main purpose is to list income and expenditure.

Whereas a balance sheet is a snapshot in time, the P&L shows transactions over a specific period. This can be a month, quarter, financial year or any other period, and it can be a stand-alone report or a comparative period report.

Together with the balance sheet, these two reports provide a comprehensive understanding of the financial position and performance of a business.

The profit and loss statement has two main sections: income and expenses

These may be further subdivided depending on the complexity of the business and reporting requirements.

      • Income or Revenue

Income primarily includes main business activities such as sale of goods or services. Other income such as interest received, capital gains or income from secondary business activities is also reported.

      • Expenses

Expenses are usually divided into two sections: direct costs, or cost of goods sold, and expenses. Cost of goods are those that are directly linked to the provision of services or sale of goods. For example, if you buy widgets from a wholesaler and sell them at a marked-up value, the cost of the widgets is a direct cost, not an overhead expense.

Other types of direct costs might be importing and freight costs, contractor costs or certain equipment. Some direct costs are fixed, that is, they are the same from month to month, or they could be a fixed percentage of sales; others vary in value but are still related to the income producing activities.

Overhead expenses are all the other expenses required to run the business, regardless of the level of income: for example, rent, utilities, bank fees, bookkeeping fees, professional development costs, vehicle costs and staff costs. Many of these costs form the basis of working out your break-even point, or how much it costs just to open the doors for business.

There are some expenses which may be reported as a direct cost in one business but an indirect cost in another type of business, for example, merchant fees or contractor costs.

The Bottom Line

Total income minus total expenses results in the net profit (or loss), is often called ‘the bottom line’. Often business owners are just interested in looking at the bottom line, but a true financial picture requires an understanding of several reports and an ability to see the big picture that the reports are illustrating.

The P&L is a vital tool to analyze for trends over time
  • What does your P&L tell you about relationships and ratios between sales and expenses, seasonal changes and annual trends?
  • Have all your direct costs been allocated correctly?
  • Have you recouped all billable expenses from customers?

Financial statements help you understand the big picture for your business. With deeper understanding of your business operations and performance you can make informed decisions about your business finances.

Book a session today to examine your financial reports with our experienced business advisors.

 

The following content was originally published by BOMA. We have updated some of this article for our readers.

Business tips: Have You Achieved Your Business Goal Yet?

Business tips: Have You Achieved Your Business Goal Yet?

Founding, managing and growing a business is a BIG commitment.

For most business owners, it will take years to build a customer following, turn a profit and create a truly scalable business. It’s a journey that can sometimes be pressurized, stressful and risky. – But when your plan really does come together, there is the chance of real success, a legacy and a business that delivers on your initial dream.

So, how do you know when you’ve truly achieved your goals for the business?

1. Has the business met its growth targets and scaled up as intended?

You’ll have seen your business idea grow from being a fledgling startup, to an established business and on to become a scaled-up, ambitious enterprise with a solid customer base.

If you’ve met these growth targets, then you know you’re on solid ground as a business. Your idea clearly has legs and you’re delivering a product and/or service that your customers see as valuable – and which they’re willing to part with their hard-earned cash to purchase.

2. Are you running a profitable enterprise that’s in good financial shape?

Running a tight financial ship is crucial. You need solid revenues, positive cashflow and good liquidity to keep your business ticking over.

In the early days of being a startup, cash will have been tight. And your own personal income as a founder and director will probably have been scarce too. But as the business has become more established, you should have found that your business revenue became more stable and predictable – and that your own personal wealth also followed this same reliable pattern. If the business has a solid balance sheet, great cashflow and meets your intended profit targets, you’re onto a good thing – and can be sure that your financial position is in good shape.

3. Do you have a stable customer base who say good things about you?

Without customers, you don’t have a viable business. Finding your first customers as a startup was probably a significant turning point in your journey. A good customer base brings with it the bonus of new sales, fresh revenues and a business that can turn a profit.

When customers engage with you and buy your goods and services, that confirms your original faith in your business idea. You’re providing something they value and want to purchase, and you’re also building a community of like-minded people who all think your brand is great.

4. Do you have a team who can operate the business without you?

In the early days, you’ll probably have become a jack (or jill) or all trades. You’ll have run the sales and marketing campaigns, taken care of all the main operational tasks and dealt with the many invoicing, accounting and bookkeeping tasks. Turn the clock forward, and you probably have a team of people around you to take care of these jobs – but could they function with you?

This is really the acid test of whether you’ve scaled and succeeded. If the business is still reliant on you, personally, you have a problem. To be a saleable proposition, a business needs to function effectively without the founder. If not, you’ll never be able to sell up. To make this possible, you need a team of engaged and talented people around you – people who share your vision and talents and who can keep the ship on an even course, even once the original captain has set sail on fresh, new adventures.

5. Do you feel you’ve achieved what you wanted to achieve?

In your formative years as a founder, you’ll have sat down to draw up a startup plan. In that plan you’ll have outlined a clear vision for what this business was going to achieve.

This vision might have been:

  • To scale up over five years, sell-up and retire
  • To deliver a new kind of technical widget and make it the global standard
  • To help your target audience improve their lives, helped by your product/service
  • To provide the income needed for you to live your desired lifestyle
  • To plough your profits back into the local community and be a force for good.

We all have different goals, and whether they are financial, personal or moral comes down to the individual. The important thing at this point is to assess whether you’ve met the vision that you set out to achieve. If your aim was to sell for a profit and then retire, are you ready to do this? If the goal was to become a household name and move your sector forward, do your customer engagement figures, and market share stats reflect this?

Deep down, only you and your fellow founders know whether you’ve truly met your intended goal. But if the consensus is that you aced it, then it’s time to think about the future.

What’s the next chapter in your business story?

If you can answer yes to all five of these questions, then congratulations! You’ve built a successful, stable and profitable business.

But what do you do now? Do you continue to plough this fertile furrow and live off the profits? Do you find a buyer for the existing business and start on your next business idea? Or do you sell up and look at retirement and enjoying the benefits of your money and lifestyle?

It’s a good idea to talk to us before you make what is, essentially, a life-changing decision. If you’d like to talk through your options, do get in touch.

 

The following content was originally published by BOMA. We have updated some of this article for our readers.

Mythbusting: Why Tech Overload Is Killing Your Workflow

Mythbusting: Why Tech Overload Is Killing Your Workflow

We live in a golden age of business software.

There’s an app for everything—task management, time tracking, team communication, invoicing, reporting, forecasting, and even apps to help you manage all your apps. It’s the digital equivalent of walking into a hardware store and buying every single tool, if having them all will somehow make you a better carpenter. Spoiler: it won’t.

Instead of increasing efficiency, software overload is quietly killing your workflow. It’s called app fatigue, and it’s the modern workplace’s productivity killer.

The Problem: Too Many Tools, Too Little Time

At first glance, adding new software seems like the logical solution to business challenges. Need better project management? Add an app. Struggling with communication? Get a new messaging tool. Want better analytics? More software!

The issue is that businesses often end up with a tangled mess of disconnected systems, each promising to be the magic bullet but ultimately creating more work, more confusion, and more logins (seriously, how many different passwords do you need?).

Here’s what app fatigue looks like in real life:

  • Constant context switching – You’re updating the CRM, checking Slack, answering emails, logging time, scheduling meetings, running reports… all before you’ve even started the work you’re actually paid to do.
  • Notification overload – Your laptop sounds like an arcade machine with the sheer number of pings, dings, and pop-ups.
  • Duplicate data entry – Entering the same information across five different platforms, all while wondering if you work for your software or if your software works for you.
  • Integration nightmares – Half your tools don’t talk to each other, leading to manual workarounds, broken workflows, and the slow death of your patience.

In short, more software ≠ more productivity. Often, it just means more complexity.

The Hidden Costs of App Fatigue

Beyond frustration, there are really financial and operational costs to using too much software.

🔹 Wasted Time – Constantly switching between apps eats into your workday more than you realize. Instead of focusing on meaningful tasks, employees spend too much time jumping between platforms, searching for information, and re-entering data. The more tools you use, the more time gets lost in the shuffle.

🔹 Higher Costs – Many businesses subscribe to tools they don’t even use properly. SaaS subscriptions are easy to accumulate but hard to justify when no one knows what half of them do.

🔹 Decision Paralysis – When everything requires a different tool, decision-making slows down. Instead of working, people spend time choosing where to work.

🔹 Employee Burnout – Keeping up with multiple platforms is exhausting. When tech is meant to help but adds stress, employees disengage.

The Solution: Simplify, Integrate, Automate

The good news? You don’t have to scrap all your software—just be smarter about it. Here’s how:

  1. Audit Your Tech Stack – Take a critical look at all your software. What’s being used? What overlaps? What’s creating more work than it’s saving? Kill the dead weight.
  2. Prioritize Integration – If your software doesn’t talk to each other, you’re wasting time. Look for ecosystems that play well together (think the Xero add-on marketplace).
  3. Automate Repetitive Tasks – Tools like Zapier can bridge gaps between software, eliminating duplicate data entry and manual admin work.
  4. Choose Multipurpose Tools – Rather than five different apps for small tasks, try and opt for one platform that does more. Less jumping around means less lost time.
  5. Educate & Train – Your team can only be efficient if they know how to use the tools. Training is just as important as choosing the right software.

Less is More: Focus on What Works

Software should be a solution, not another problem. If your workflow is buried under a pile of apps, it’s time to step back and simplify. Choose wisely, integrate where possible, and remember: the best tech is the one that makes work easier—not more complicated.

 

The following content was originally published by BOMA. We have updated some of this article for our readers.

Liberating You and Your Business With AI Part 2: The Business Benefits

Liberating You and Your Business With AI Part 2: The Business Benefits

Looking around at the business landscape, it’s evident that Artificial intelligence (AI) is starting to make meaningful changes to the way the average small business works.

Over a third (38%) of small businesses have used, or are considering using, AI according to new research from Small Business Britain and the global hiring platform Indeed.

AI may be the new kid on the block, but what are the actual, tangible benefits?

Let’s dive deeper into the advantages of using AI tools in your business.

 

1. Speeding up your admin and operations

AI loves the tedious, process-heavy tasks we hate. If there’s a laborious task that’s eating into your business time, the chances are there’s AI to automate that process.

AI-powered tools like Otter.ai can transcribe your meeting notes in seconds, while Google’s Smart Compose can automate your document creation and emails. This AI automation frees up your time and delegates many low-level tasks to your software tools.

2. Connecting manual procedures

Manual processes are slowing down both your efficiency and your accuracy. Connecting up your operational procedures and different software systems is one way to solve this.

AI-powered workflow automation platforms like Zapier can connect disparate apps and manual processes. This means you systemize tasks like data entry between spreadsheets and CRM systems, reducing errors and saving time.

3. Automating time-consuming customer tasks

Connecting and interacting with your customers is a key part of building your brand. But not all customer interactions need to be person-to-person in the first instance.

AI chatbots like Fin by Intercom can automate your customer service inquiries, and AI phone agents like Lucy by Curious Thing can pick up your phone and answer FAQs. AI scheduling tools like Calendly can even automate your appointment booking, keeping you connected to customers but without taking up your own business time.

4. Reducing your headcount

Being able to run your business with fewer employees is now a reality. You can grow and scale up, without the need to hire new people. Instead, you can put your AI agents to work.

For example, AI-powered marketing automation platforms like HubSpot Marketing Hub can automate your email campaigns and social media posting, without hiring a social media executive. This greatly reduces your need for a dedicated marketing resource.

5. Using business data for insights

Picking out the most important data insights from your business information can take time. You may well miss the prevailing patterns, trends or big-hitting numbers in the data.

AI-powered analytics tools like Tableau or Google Analytics 4, with their AI insights, can automate the whole process. These AI tools can analyze your sales, customer and operational data to identify the most important trends and opportunities, so you can take action fast.

6. Driving informed strategic decisions

Using the insights from your AI analytics tools, you’re in the perfect position to make informed, evidence-based decisions that can drive your strategic plans as a business.AI-powered market research tools like MarketMuse can even analyze market trends and competitor strategies. This helps you make data-backed decisions around what content marketing to generate, what topics to write and when to post to get engagement.

 

Talk to us about introducing AI into your business

Want to make the most of AI, but don’t know where to start? In this series, we’ll run you through the basics of AI, the main terms and the AI tools and agents that can transform your business.

And if you’re hungry to know more, why not talk to our team about the AI agents and AI-driven apps that would be most appropriate for your industry, niche or business type.

 

The following content was originally published by BOMA. We have updated some of this article for our readers.