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Recent Articles
Three Questions for Business Success. Part 1 Ideal Customer
Since businesses have existed, these questions have perplexed their owners. Before AI, the internet and even electricity. Who’s my ideal customer? What makes my product or service attractive? How should I be pricing my product or service?
What is Price Elasticity of Demand?
A price elastic product is one that experiences changes in demand as the price rises or falls.
Knowing the Difference Between ‘Responding’ and ‘Reacting’
Marketing moves fast, especially in the digital arena, where the latest trend, app or meme can suddenly become the flavour of the day. But is it always best to jump on the latest bandwagon?
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