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Since businesses have existed, these questions have perplexed their owners. The second question, “What makes my product or service attractive?” is one of determining your value proposition, and how you are different than your competition.

Since businesses have existed, these questions have perplexed their owners. Before AI, the internet and even electricity. Who’s my ideal customer? What makes my product or service attractive? How should I be pricing my product or service?

A price elastic product is one that experiences changes in demand as the price rises or falls.

Marketing moves fast, especially in the digital arena, where the latest trend, app or meme can suddenly become the flavour of the day. But is it always best to jump on the latest bandwagon?

Among the most revolutionary technologies reshaping the retail sector are artificial intelligence (AI), extended reality (XR), and advanced data analytics, offering unparalleled opportunities to create immersive shopping experiences, enhance personalization, and improve supply chain efficiencies.

The break-even point is marked by the number of jobs you need to complete to cover your operating costs. Once you’ve reached your break-even point, you’re no longer losing money and your business is officially turning a profit.

Are you still wasting time on manual bookkeeping processes? We’ve explained why digital bookkeeping is the way forward for any serious business.

Do you have what it takes to be a successful entrepreneur? We’ve underlined 5 key traits of a great business leader, and how our mentoring services can help drive you to achieve more.

As environmental consciousness rises, small businesses face increasing pressure to adopt sustainable practices and reduce their carbon footprint.

Taking a holiday might seem impossible when you’re running a business, but it’s vital for your well-being as well as the company’s health. The key is planning and preparation.

DIY accounting might sound like a good economy, but investing in an accountant could be the best financial decision you make as a business owner.

A solid budget is the foundation for your company’s financial management and success. Here are 4 ways to stay in control of your business budgeting.

To understand the financial position of a business at a specific point of time, look at the balance sheet.

Do you know your business breakeven point? Knowing how much income you must generate to cover all fixed and variable costs means you can make better business plans and financial decisions for long-term sustainability and profit.

As a business owner, that’s one of your key financial aims – to make enough sales, at a big enough margin, to generate profit from your enterprise. But how does profit differ from cashflow? And why is cash king?